SOCIAL MEDIA posts for 42 London

19 de August de 202331 de August de 2023 | Marcelo

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Network data visualization

8 de December de 2019 | Marcelo

The Master’s degree in Intelligence Technologies and Digital Design at the Pontifical Catholic University of São Paulo (PUC-SP) allowed me to develop this project which is very dear to me. Basically, I built some scripts to download data from social networks and build relationship-based maps (or visualizations, or topologies…) to detect influencers, messages that propagate better online and how digital communities are formed about a theme.

I used this methodology to analyze the interactions between voters during the Brazilian presidential election in 2018 for seven straight months, with weekly reports. When elections are taken to social network platforms, there is a high level of entropy in the exchange of the messages, so the data visualization comes in handy to see the information fluxes and also to detect anomalies.

It has recently been confirmed that bots were key to elect the actual Brazilian president. Elsewhere in the world, message targetting and bots are said to play a major role in the American elections, for instance. This is why I find creating these maps of utmost importance..

Up-to-date maps can be seen at the project’s Facebook page: https://www.facebook.com/afinimapa

Here are some examples:

The finished product accompanying a 15-page report
A raw image showing influence zones (delimited by semantic space)
Bot detection (bots in red)

Portfolio: LS Brazil Outlook

30 de October de 20198 de December de 2019 | Marcelo

For the London-based, digital marketing agency AJA Solutions, we have been publishing the newsletter “LS Brazil Outlook” to increase the visibility of the arbitration specialized Brazilian law firm Levy & Salomão. For this client, a tailor-made receivers list was created and throughout the past year we drove nearly one thousand qualified viewers to Levy & Salomão’s website.

Our themes are mostly about business and investiment opportunities in Brazil arising from changes in laws, government benefits etc. concerning a varienty of industries, such as oil & gas, energy, agribusiness and technology.

Here is an example of what is sent monthly to our audience. Should you like to subscribe, here is the link.

LS Brazil Outlook-example

Fotografia: Jardins

18 de February de 2016 | Marcelo

Série em PB, 30x30cm

Site Law in Britain

11 de October de 201511 de October de 2015 | Marcelo

A Law in Britain propõe cursos curtos, de uma ou duas semanas, na área de Direito, no campus da Universidade de Oxford e em Londres. O pedido foi para um site trilingue: Inglês, Português e Espanhol. O site antigo (feito pela kmcd.co) foi refeito para valorizar não apenas a oferta de cursos – com depoimentos, datas, programas de curso, mas também para propor um convite para conhecer a cidade de Oxford. O conteúdo, composto de textos e fotos, foi produzido pela AJA Media Solutions.

Endereço: www.lawinbritain.com

Site antigo, feito pela kmcd.co

Wireframe para o novo site Law in Britain

Site novo, feito por mim e AJA Media Soutions

wine labels for – Vine & Orchard

13 de March de 201521 de August de 2023 | Marcelo

White wine labels with flavours created by French chef patissier Pierre Hermé for the Vine&Orchard winery in Tours, France.

Site Ralph Kemp

11 de January de 201511 de October de 2015 | Marcelo

Site de e-commerce de roupas para o designer francês Ralph Kemp, baseado em Paris.Publicado em meados de 2014, com três fases de produção: uma página “em construção” para captar recursos por meio de financiamento participativo (crowdfunding pelo Iamlamode.com); home page com conteúdo editorializado; home page voltado para a vendas.

Endereço: http://ralphkemp.net